Here is some packaging technology gone horribly, horribly, wrong. Glenlivet has decided that putting scotch in a “capsule” is a good idea. As Claire Lower describes:
…consuming these pods seems unpleasant. You place the pod in your mouth and pop the membrane with your teeth. Your mouth is then flooded with booze, which makes its journey through your esophagus and into your belly, leaving you with a tasteless, kinda stretchy, kinda chewy seaweed membrane hanging out in your mouth. You then have to decide if you’re going to spit or swallow, a dilemma I do not wish to be faced with at the bar.
When I think of Glenlivet, I think of heavy cut-crystal tumblers. Perhaps a couple large ice cubes. Maybe a splash of soda if I’m in the mood. I don’t usually think of words like “seaweed” or “membrane”.
These pods are 23ml, a little less than a 1 oz. shot. Biting into a pod and having warm scotch gush down my throat sounds horrible. I suppose the next step would be to package them something the size of a fish-oil capsule. Then we can swallow them whole and not taste the scotch at all — which defeats the whole purpose.